How can we improve the process of planning large events through a mobile app that understands event hosts and guests?
Focus #1 - Onboarding
While working on this design sprint, I first focused on the onboarding process for users. By creating a logical flow that gathered just enough data to start helping the user plan their event, users would more likely to gain trust in the platform as a quick, intelligent, and personable tool for helping them plan their event.
I researched the process event planners carry out in planning large events & synthesized the most important topics in plain English (and made the experience a little more enjoyable). This way, users looking to circumvent employing an event planner would still be able to curate a great experience for their guests.
Focus #2 - Intelligent Suggestions
Dashboards, in general, are often hard to digest and navigate. Once users were onboarded, I worked to create a conversational dashboard that provided smart suggestions based off of other users' event planning experiences and the data collected during onboarding. I took inspiration from Shopify's smart card system, which provides situational notifications to assist their customers.
Finally, I imagined a frictionless SMS system that would assist users in inviting guests, understanding their preferences (music, food, drink, venue), and ultimately, ensuring that the event would be an unforgettable experience for both the host(s) & the guests.
While this project was simply a design sprint for me, I've been working on gathering feedback and iterating on the UI and UX above to create a more refined interface and ecosystem that, hopefully, can be developed into a minimum viable product in the near future.